Building a Go-to-Market (GTM) strategy from scratch can feel like climbing a mountain with no map. AI can be your guide, helping you outline key components, address blind spots, and create a comprehensive plan. These 10 prompts will take you step-by-step from zero to a polished GTM strategy in no time.
1. Define Your Target Market
Start by identifying the specific audience you’ll focus on to maximize impact.
Analyze the [Product/Service] and identify the most relevant target market, including industry, company size, and pain points.
2. Outline Customer Needs
Understand the needs and challenges your product or service will solve.
Based on [Target Market], outline the top three challenges they face and how [Product/Service] can address them.
3. Craft a Value Proposition
Define the unique value your offering brings to the market.
Create a compelling value proposition for [Product/Service], focusing on how it solves customer pain points and differentiates from competitors.
4. Identify Key Stakeholders
Figure out who in the organization will make or influence buying decisions.
Identify the key stakeholders in [Industry/Target Market] involved in purchasing decisions for [Product/Service]. Include Economic Buyers, Technical Buyers, and User Buyers.
5. Analyze Competitors
Understand who you’re up against and how to position yourself to win.
Conduct a competitor analysis for [Industry/Target Market], including strengths, weaknesses, and potential gaps where [Product/Service] can excel.
6. Plan Your Messaging Framework
Tailor your messaging to resonate with different audiences.
Develop a messaging framework for [Product/Service] that speaks to Economic Buyers, Technical Buyers, and User Buyers. Include key benefits and value propositions for each persona.
7. Select Your Sales Channels
Determine the best ways to reach your target customers.
Recommend the top three sales channels for delivering [Product/Service] to [Target Market], including direct sales, partners, or digital platforms.
8. Map Out Your Sales Funnel
Visualize how you’ll guide prospects from awareness to purchase.
Create a sales funnel for [Product/Service], outlining the key stages (e.g., awareness, interest, decision, action) and strategies for each stage.
9. Set Clear Goals and Metrics
Establish measurable outcomes to track success.
Define SMART goals for launching [Product/Service], including specific KPIs such as pipeline growth, conversion rates, and revenue targets.
10. Build an Execution Plan
Tie it all together with an actionable roadmap.
Develop a step-by-step execution plan for launching [Product/Service], including timelines, responsibilities, and milestones.
How to Use These Prompts
- Start Simple: Paste the first prompt into your AI tool and refine the results with details about your product and market.
- Iterate as Needed: Use follow-up questions to dive deeper into specific areas or clarify outputs.
- Combine Outputs: Piece together AI-generated sections into a cohesive strategy document.
- Review and Polish: Add your expertise and ensure the final plan aligns with your organization’s goals.
Why AI for GTM?
AI streamlines the GTM planning process, turning hours of effort into minutes. These prompts give you a clear structure, save you time, and deliver actionable insights tailored to your product and market.
Share the Wins
If this post helped you level up your GTM planning, share it with your team or LinkedIn network. Better GTM strategies lead to stronger launches—and bigger results.