One thought on “Do I really need to create a content marketing strategy?

  1. Arti says:

    (For example, at CMI, we use them as part of our acceptance criteria for every editorial content submission we receive. We’ve found that it’s beneficial to give everyone in your organization access to your content marketing strategy — even those who may not be directly involved in the content marketing process. Yes! As we’ve learned through our annual research, not only do you need a strategy, you also need to document it. In fact, these two things are so key that you may want to put them on a Post-it note so you can keep them in view whenever you are working on your content. a few parts of your strategy should stay consistent even as your content marketing program grows and evolves — namely, your mission and business goals. Think of a content marketing strategy as an outline of your key business and customer needs, plus a detailed plan for how you will use content to address them.

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