One thought on “How Does Google Assign PageRank through 301s?

  1. Arti says:

    Each redirect loses a tiny bit of the original PageRank. Yes! If you’re talking about redirecting a single URL multiple times. By doing it this way, Google can focus on all the signals that go to those URLs to the canonical URL. Google’s John Mueller confirmed that permanent redirects should remain live for a very long time. The search engine uses redirects to pick the canonical URL for the page. The 301 redirect is permanent, therefore, it should never be lifted. The reason for that is that it can take Google anything from 6 months to a year to completely recognize that a site or page has moved. The reason for that is that it can take Google anything from 6 months to a year to complet No, according to Google, 301 redirects cannot always pass all PageRank between URLs.

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