One thought on “How Many Characters Will Google Display As Part of a Meta Description in a SERP Snippet?

  1. Arti says:

    Google is usually able to extract a relevant snippet from the page which you can then Google is usually able to extract a relevant snippet from the page which you can then go back and optimise for click-through rates if you think of a better message you want to display in SERPs for that page. QUOTE: “it’s not the case that changing your descriptions or making them longer or shorter or tweaking them or putting keywords in there will affect your site’s ranking. it’s difficult to FORCE Google to do anything with any reliability.

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