One thought on “What are links and how do search engines use them?

  1. Arti says:

    While most conversations about links start by jumping right into the functional details, it’s wise to take a step back and make sure we have an accurate understanding of links and their purpose. Because Google misses approximately 51% of the content on these sites, we know that large sites have to take crawl and render budget seriously. Enterprise websites, which we define as sites with hundreds of thousands or millions of URLs, have to consider everything as a potential deterrent to Google finding all their important content. Thankfully, no. Google’s September 10th update does not mean that you have to modify all the links on your website. This update means you now have the option of adding more detail about your links so that Google can better understand your site and its relationship to the pages you link to.

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