One thought on “What is a digital marketing strategy and why is one needed?

  1. Arti says:

    Digital marketing lets both B2B and B2C marketing teams engage with a broader audience than possible through more traditional marketing tactics. The ultimate goal of digital marketing is to drive a customer or buyer towards a purchase. Digital marketing strategies help marketers define goals, target an audience, and develop a digital marketing plan that best reaches that audience. These strategies provide direction for a given campaign or program and a framework for evaluating outcomes. They can also target more relevant potential customers, boosting marketing ROI.

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