One thought on “What should you consider when choosing a digital marketing KPI?

  1. Arti says:

    The more information you have about your audience, their relationship with your brand or product, where they are spending time online, the better performing your digital marketing will be. Understanding the demographics, psychographics, and other aspects that make up your target audience is essential. Keep in mind tough, it’s also important to push beyond that insight to know how your target audience moves through the customer journey. Keeping your audience at the forefront of KPI decisions is essential.

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