One thought on “Who needs to worry about content marketing?

  1. Arti says:

    Strategic digital marketers all need to know the importance of content marketing. They should be able to discuss how to get it done in their organizations. They should be able to point to good examples of it. Or they risk losing market share as they lose mind share to their competitors. They should be able to talk about why it’s important in today’s digital + social + mobile world. They should be able to define it. Or not building up any. Brands typically get started with because they are seeing their marketing efforts suffer and they are seeing their competitors take leadership positions as publishers in their markets. Every business, whatever its size or revenue, needs to get started yesterday.

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