One thought on “Why is Google showing more map packs?

  1. Arti says:

    The reality: search queries for certain product verticals will have stronger local shopping intent than others. The greater Seattle area sees about 1,500 searches a month for non-brand “modern sofas” keywords – an audience for which small local businesses had very little chance of appearing for in previous years. For example, one could argue that a non-trivial percentage of furniture shoppers searching in Google are looking for local businesses – and this update acknowledges and responds to that. For well-optimized and well-regarded local businesses, this shift is a boon. Now, those businesses are showing up front and center, above the fold. Those who have paid attention to their GMB listings and nurtured positive reviews are reaping the rewards.

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