Economic Buyers hold the purse strings. These are the decision-makers focused on the financial impact of a purchase. They care about ROI, cost savings, risk reduction, and ensuring their investment delivers measurable value. Connecting with Economic Buyers requires demonstrating that your solution aligns with their financial priorities and overall business goals. It’s not just about selling a product—it’s about showing that you’re a trusted partner who can deliver long-term value.
AI prompts can help you prepare for conversations with Economic Buyers by clarifying their concerns, tailoring your pitch, and addressing potential objections. Here’s how you can use AI to win their trust and create a win-win outcome.
What Economic Buyers Value
Economic Buyers prioritize measurable results, such as:
- Return on investment (ROI)
- Total cost of ownership (TCO)
- Risk mitigation
- Operational efficiency
- Strategic alignment with organizational goals
They often ask: “How does this solution make financial sense?” Your job is to provide clear, data-driven answers that demonstrate value.
Analyze the ROI of [Solution] for [Customer/Agency]. Include cost savings, potential revenue growth, and operational efficiencies over [Timeframe].
Identify the total cost of ownership for [Solution] compared to the customer’s current approach. Highlight areas of cost reduction or value addition.
Draft a one-page business case for [Solution] to present to an Economic Buyer. Focus on financial impact, risk mitigation, and alignment with their strategic goals.
Building Trust and Making It a Win-Win
Economic Buyers need to feel confident that their investment is in capable hands. Build trust by:
- Speaking their language: Use data, metrics, and financial models.
- Demonstrating credibility: Share relevant case studies or proof points.
- Offering transparency: Address risks upfront and explain your mitigation strategies.
Create a summary of how [Solution] has delivered financial benefits for similar customers. Include metrics like ROI, cost savings, or efficiency gains.
Highlight potential risks of adopting [Solution], and propose a clear risk mitigation plan to reassure the Economic Buyer.
Handling Objections
Economic Buyers often raise objections like “This is too expensive” or “We can’t justify the budget right now.” Address these concerns by linking the solution’s cost to measurable outcomes.
Write a response to the objection: “Your solution is too expensive.” Focus on reframing the discussion around ROI and long-term value.
Draft a response to the objection: “We don’t have budget approval.” Include creative financing options or suggestions for phased implementation to ease financial concerns.
Tailoring Your Pitch
Before meeting with an Economic Buyer, simulate the conversation using AI prompts to refine your messaging and anticipate their questions. Examples:
Using the provided budget document, identify areas where [Solution] aligns with the Economic Buyer’s cost-saving priorities and create three talking points to highlight them.
Draft a closing statement for a pitch to an Economic Buyer, emphasizing financial benefits, risk reduction, and alignment with their organizational goals.
Taking Action
- Use these prompts to prepare for your next meeting with an Economic Buyer.
- Incorporate their financial priorities into your proposals and presentations.
- Test different approaches to ensure your pitch resonates and builds trust.
Economic Buyers aren’t just approving purchases—they’re investing in outcomes. By understanding their priorities and addressing their concerns with data-driven insights, you’ll position yourself as a trusted partner who delivers value.
If these prompts helped, share this post with your team or network.